Where will your next business
transformation come from?

Are you ready for accelerating your knowledge
of your business environment?

How can we live and
work smarter?

How can you achieve greatness
in your profession?

Introducing

cognit

Who Is Cognit?

Cognit is bringing cognitive computing and evidence based decision making to the Middle East and North Africa.

A joint venture between Mubadala Development Company and IBM Watson, Cognit will generate business intelligence and enable every decision maker wishing to bring informed thinking, transformation and disruptive innovation to their industry.

Cognitive computing represents a new era in which systems are able to process information like a human, gaining in value and knowledge over time. IBM Watson can understand natural language, analyze large volumes of unstructured data, respond to complex questions with evidence-based answers, and discover new actionable patterns and insights.

Cognit is creating a broad local ecosystem of partners, entrepreneurs, start-ups and application developers who will apply cognitive computing in new and innovative ways. Professionals in enterprise and consumer services, including health care, financial services, retail, aviation and education markets, will be able to harness new possibilities and solve important business and societal challenges.

Founded in 2015, Cognit - a Mubadala and IBM Watson Company - has the ability to become the cornerstone for economic development in the region and the potential to touch the lives of every citizen in the Middle East and North Africa.

How Watson Works

Watson, the world’s first cognitive system can:

  • Understand unstructured data, through sensing and interaction.
  • Reason about it by generating hypotheses, considering, arguments, and recommendations.
  • Learn from training by experts, from every interaction, and from continually ingesting data. In fact, they never stop learning.

Watson for Clinical Trial Matching

Uncover promising new approaches often unavailable outside of the clinical trial setting.

Learn more

Watson for Oncology

Assistance for oncologists to make more informed treatment decisions.

Learn more

Watson Discovery Advisor

Speed innovation and discovery by making connections and drawing relationships among massive and disparate data sets.

Learn more

Watson Explorer

Access and analyze your structured and unstructured data in a single view to uncover trends, patterns and relationships.

Learn more

Watson Engagement Advisor

Transform the way people and organizations interact with the latest evolution of self-service.

Learn more

Watson Analytics

Gain insights from a natural language-based predictive and visual analytic tool.

Learn more

Watson Curator

Optimize your business information to increase user confidence in Watson responses.

Learn more

Watson Developer Cloud

A library of Watson APIs and SDKs that you can use to create Powered by Watson apps.

Learn more
About IBM Watson

About IBM Watson

Watson:

In January 2014, IBM launched IBM Watson, investing $1 billion in a new business unit dedicated to developing and commercializing cloud-delivered cognitive computing technologies. The move signified a strategic shift by IBM to deliver a new class of software, services and apps that improve by learning, and discover insights from massive amounts of data.

The Watson Ecosystem:

Watson is open to the world. Delivered via the cloud, Watson technologies are available to the developer and entrepreneur community as a development platform. This community is now supported by over 350 partners, along with tens of thousands of developers, students, entrepreneurs and other enthusiasts. IBM has also allocated $100 million for venture investments to support this community of start-ups and businesses building cognitive apps powered by Watson. Companies that have received funding include: Welltok, Fluid, Pathway Genomics and Modernizing Medicine.

www.ibmwatson.com
About Mubadala Development Company

About Mubadala Development Company

Established and owned by the Government of Abu Dhabi, the company's strategy is built on the creation of partnerships and on long-term, capital-intensive investments that deliver strong financial returns and tangible social benefits for the Emirate of Abu Dhabi, and that contribute to the growth and diversification of its economy.

Mubadala brings together and manages a multi-billion dollar portfolio of local, regional and international investments and partners with leading global organizations to operate businesses across a wide range of industry sectors. These include aerospace, semiconductors, metals & mining, oil & gas, renewables, information & communications technology, healthcare, real estate & infrastructure, and services.

www.mubadala.com

Leadership

Board of Directors

Mr. Mounir Barakat

Chairman

Mr. Carl Kraenzel

Board Member

Mr. Ibrahim Lari

Board Member

Mr. Brian Mulada

Board Member

Mr. Mohamed Siddeek

Board Member

Management

Ms. Amal Al-Jabri

Ms. Amal Al-Jabri

General Manager, Cognit
View details

Amal Al-Jabri is General Manager at Cognit. 

Prior to joining Cognit, Amal was a member of the Information & Communications Technology team within the Mubadala Aerospace & Engineering Services Platform, which she joined in 2007. She played an integral role leading initiatives for various Mubadala assets including the Strata Nationalization Program, business development for various aerospace assets, as well as government initiatives. 

In addition to her work with Mubadala’s ICT portfolio, Amal led the critical educational and learning programs helping create the next generation of Engineering and Technology talent in the UAE. 

Amal Al-Jabri previously served in the UAE Armed Forces as a First Lieutenant in the integrated logistics sector where she managed the design and implementation of the military integrated logistics system.

Amal holds a Bachelor’s degree in Business Administration, with a focus in Management Information Systems, from United Arab Emirates University. 

Get in touch

Get in touch

Cognit, P.O. Box 8230, Abu Dhabi, United Arab Emirates

  • +971 2 6992700
  • +971 2 6992800